Posts Tagged SmartRevenue

More great speakers and sessions have been added to the lineup of our upcoming 2010 Annual Integrated Marketing Conference.  Join us in Chicago on March 23-24 and you’ll hear:

• Avatar case study in 3-D. Anna Roca, SVP, International Promotions, Twentieth Century Fox, about the global marketing strategies and promotional partnerships for James Cameron’s record-setting blockbuster! Anna will showcase some of the film’s international partners’ marketing and talk about the importance of 3-D marketing: Going Deep with a Diverse set of partners and Delivering with the product.
• The Bottom Line on Loyalty. Dr. Candace Adams (r), the president of SmartRevenue’s Global RetailStrategy Group, and formerly the senior director of Walmart USA’s Brand and Consumer Insights group, will argue the case that loyalty is the ultimate test of whether your Integrated Marketing is working.  Since only 5% of shoppers are loyal to a single retailer, planning for the future based on past performance alone results in knowledge gaps. Insights must provide the emotional and psychological components of purchase behavior. Looking across 8 key retail channels, SmartRevenue has conducted a groundbreaking study, and will share insights that reveal shopper- and consumer-centric strategies to increase sales, shopability and differentiation.
• The Media is the Message or is the Message the Media? Immediately following his keynote, Don Schultz moderates a panel of representatives from four (4) different media vehicles to follow-up his keynote presentation.  The group will tackle the question of what the industry must do in a world where the most efficient media delivery is no longer the most effective.

Check out the full agenda and register now!