Posts Tagged Google
Retail remained in focus as Google’s Tim Reis presented A New Look at Retailers & Shoppers in the Digital Age.
Here are a few tips:
1. Optimize your site! 79% of sites do not have mobile optimized landing pages!
2. Leverage local and mobile commerce. Mobile represents $1 trillion in commerce while one in three searches has local intent. Mobile is not a tool, it’s an obsession.
3. Employ mobile at all points in the funnel. 50% of U.S. subscribers have smartphones; usually less than 3 feet away. 79% of them shop with it.
4. Embrace the multiple screen. 40% of smartphone tablet owners multitask by using mobile and watching television.
5. Embrace social everywhere. Google how Google does social to learn more.
Time for lunch and Terra Cycle’s Albe Zakes.
Why Digital Shopper Marketing? A better question: Why not?
A more serious answer might be because the marketing world is headed that way. The 2010 GMA/Booz & Company Shopper Study indicated that 55% of respondents felt that shopper marketing budgets will increase by at least 5% each year for the next three years. Add to that the fact that “62 percent of shoppers engage in at least one digital deal activity for half or more of their shopping trips.” This means that it’s not hard to make the case that digital is, in fact, impacting the path to purchase. Individually, marketers are getting their arms around the tools from a tactical standpoint. But the digital space is ever-evolving. The question remains not only “pulling it all together”, but also understanding where to place bets, how much of a bet to place, and how to structure their organizations to best take advantage of all these new engagement opportunities.
What we’re putting together are two days of strategic discussions about the impact of digital on the path to purchase. And we’ll get perspectives from a cross-section of marketers: 3M, Coke, ConAgra, Dole, Facebook, Google, Groupon, Kraft, Moet Hennessy, to name a few; retailers and eTailers such as Alice.com, CVS.com, and SuperValu; as well as consultants and agencies at the leading edge of digital shopper marketing: BIGresearch, BzzAgent, Datalogix, eTailing Solutions, Integer, MARS, RetailNet Group, Ryan Partnership and SmartRevenue.
Some of the topics we’re going to tackle include:
- Is the sales force obsolete? What’s the impact of e-commerce on organizational structures?
- Is the path to purchase dead in an always-on world? For example, if your shoppers are using mobile and buying direct, where exactly is the path?
- Is impulse purchasing dead, or is it more alive than ever?
Plus, we’re organizing store visits so we can see how retailers are adapting to the digitally-empowered shopper.
We’ve got a really strong lineup in store for you in Chicago! Speakers from these companies are getting ready to tell you how they’re winning in a hyper-competitive environment. Check ‘em out!
With seven (7) or so weeks left before we kick off our 100th anniversary event, Gamechanger, we’re excited to highlight these top marketing leaders who will be keynoting the conference:
- Terry O’Neil, EVP, Marketing, Citicards
- Jim Lecinski, Managing Director of US Sales, Google
- Lee Brown, SVP, National Sales, Groupon
- Mark Snyder, CMO, Kmart
- Dean Barrett, SVP, Global Marketing Officer, McDonald’s Corp.
- Elisabeth Charles, SVP & CMO, PetCo
- Lisa Klauser, VP, Consumer and Customer Solutions, Unilever
To find out more about the sessions, including the rich set of breakout tracks, as well as the 2011 REGGIE Awards, head over to the PMA site.
This is how Google saw the year that was, based on search queries.
Hat tip: Chris Brogan
Disclosure: Google is a member of PMA’s board.
Very cool resource for marketers. From the site itself:
This Google resource brings together the latest industry facts and insights. These have been collected from a number of third party sources covering a range of topics from macroscopic economic and media trends to how consumer behaviour and technology are changing over time.
Check out the Google Internet Stat Center here.
Hat tip to Dave Knox for the heads-up.