Posts Tagged FSI

A recent press release from Inmar indicates that, for the first time in 17 years, more coupons were redeemed in 2009 than the year before.  In fact, coupon redemption increased an astounding 27% over the 2.6 billion redeemed in 2008.

Some points to note:

• Brands issued 367 billion coupons in 2009
• Average face value was $1.44
• Internet distribution of coupons was up 92%
• Newspaper-distributed FSIs still account for 89% of all coupons distributed and over half of coupons redeemed
• Face values declined by $0.01, reversing a multi-year trend of increasing values
• Expiration periods were shortened by 10%, despite years of virtually no change

Read the full press release here.