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As you’re aware, Clara Shih is the author of The Facebook Era and our opening keynote speaker at the upcoming PMA Digital Marketing Summit.

In this short, six-minute interview, Clara touches on three (3) areas:

1. What is it that marketers are finally getting about social media and where she still sees opportunities.
2. A couple of brands who are doing social media well.
3. Her suggestions on how brands should be thinking about the ROI of social media.

Of course, she’ll be expanding on each of these areas–especially on #3–and more at the Summit.  So mark your calendars, click here to see the agenda and then register!