Edison Research recently released its study of Twitter usage, and some of the findings are:
- Despite high awareness levels (nearly 87% of Americans know about it), it is only used by seven (7) percent of the population
- Twitter appears to be disproportionately popular with African Americans, as 25% of Twitter users are African American, which is double the percentage in the overall population.
- Twitter users are three times more likely to follow brands than users on other social networks
- A higher percentage of Twitter users update their social network profiles and connect to Twitter via their mobile phones/smartphones that the average social networking site user.
Here’s the Webinar where Edison’s VP of Strategy & Marketing, Tom Webster, takes you through the results.
Hat tip to Jason Keath