Joe Uva: Not above or below, but through-the-line


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Univision CEO Joe Uva will kick off our Annual Conference next week.  We grabbed him for a  few minutes to give you a sneak peek at his POV in this short interview (less that 10 minutes long).  Those of you coming to the conference will be in for a treat.

You’ll get dropped into the middle of a discussion already underway, but what you’ll hear is the following:

  • Examples of how Univision is marketing “through the line”
  • How this approach has impacted Univision from an organizational standpoint
  • The ways he’s noted that marketers are changing in their approach to the Hispanic market.

There’s still time to register for the conference by going here.

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