Join us on December 3 at the 2nd PMA Digital Marketing Summit and hear Clara Shih, author of The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, kick off the event with discussion of how to effectively monetize social media.

About the impulse that started her writing the book, Shih says:

“The Facebook Era is written for marketers, salespeople, and executives who understand that social technologies like Facebook and Twitter are important but don’t know exactly what it means for them or the steps they need to take to be a part of these communities.  The first part paints the vision of social and explores how social networking and online identity change  the kinds of interactions we can have with people online, putting it into the contexts of other major revolutions like the internet and PCs. The second part focuses on what the social graph means for marketing, sales, and recruiting. The third part goes into detail on how you set up your community. My goal for the book is to have people think differently about social media and social networking and how it affects relationships between vendor and customer.”

Click here for information on the Digital Summit

Additional link:

• The Facebook Era official site