In 2000, the FTC published “Dot Com Disclosures: Information About Online Advertising” with guidance on how federal advertising law affects sales and marketing on the Internet.  In response to more than a decade of changes to the online world, the FTC is now requesting public comment as to how the document should be updated to reflect those changes.  With the emergence and increased popularity of mobile marketing, “apps,” the use of “pop-up blockers,” and social networking, the FTC is interested in the modern legal and technical issues that consumer advocates and marketers believe should be addressed.  Suggested areas to discuss include: concerns that have been raised by the new technologies, content in the original document that is outdated or no longer necessary, and any relevant research that should be considered by the FTC in its revision process.

PMA plans to submit comments to the FTC before the deadline of July 11, 2011.

This topic will also be covered in detail at the 2011 PMA Marketing Law Conference in Chicago.  For more information on the conference, click here.