Archive for August, 2010

Neighborhood Retailers Create New Uses for Promotion

Posted by Deborah Martin in couponing, Promotion tactics, Shopper Marketing/Retail, Uncategorized on August 19th, 2010

Just last week, I noted the use of two promotion tactics, traditionally used
by product manufacturers and big retailers, now supporting the service
industry and neighborhood retailers. CVS had a direct mail coupon flyer
with two 20% off coupons — each good on one day only for the pharmacy with
a bonus coupon for talking to the pharmacist, which required his initials.
CPG coupons for the drug store – not new – but a chat with the pharmacist?

The other interesting approach is Discover Card’s promotion of neighborhood
dry cleaning services. Distributed in a full page FSI, Discover Card is
offering five entries to win $1 million if you use your card with a dry
cleaning, tailoring, or laundry service. Interesting idea, promoting an
industry segment of service providers, not a specific brand. I wondered if
they were approached by a national association for dry cleaning to help
promote their members!

What’s next? Meet the accountant, dentist, doctor, personal trainer? Use
your credit card at shoe makers, barber shops, nail salons?

It’s interesting to see traditional tactics morph into a new use. — Bonnie Carlson, President, PMA

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New study finds U.S. Internet users are spending more time on social networking sites

Posted by Deborah Martin in Digital Marketing, Email marketing, Social Media on August 5th, 2010

According to a new study released this week by Nielsen, Americans spend 40% of their online time “on just three activities — social networking, playing games, and e-mailing.” The biggest increase was reported in the amount of time spent on social networking sites, an increase of 43% from 2009. It will come as no suprise to marketers that Facebook was the top social networking site with a reported 85% of all social networking activities conducted on their site. Additionally, the study found that Americans who access the Internet via phone instead of computers reported an increase in the amount of online time spent using e-mail, an increase from 37% to 42%.

Read more about the study at http://www.informationweek.com/news/software/web_services/showArticle.jhtml?articleID=226500045&cid=RSSfeed_IWK_News

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