Archive for May, 2010

Twitter Usage in America 2010

Posted by Rob Fields in Consumer Insights, Digital Marketing, Social Media on May 28th, 2010

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Edison Research recently released its study of Twitter usage, and some of the findings are:

  • Despite high awareness levels (nearly 87% of Americans know about it), it is only used by seven (7) percent of the population
  • Twitter appears to be disproportionately popular with African Americans, as 25% of Twitter users are African American, which is double the percentage in the overall population.
  • Twitter users are three times more likely to follow brands than users on other social networks
  • A higher percentage of Twitter users update their social network profiles and connect to Twitter via their mobile phones/smartphones that the average social networking site user.

Here’s the Webinar where Edison’s VP of Strategy & Marketing, Tom Webster, takes you through the results.

Twitter Usage in America 2010 from Tom Webster on Vimeo.

Download the report here.

Hat tip to Jason Keath

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The ROI of social media is. . .

Posted by Rob Fields in Digital Marketing, Social Media on May 10th, 2010

Despite this being a push for a new book by Eric Qualman–Socialnomics: How social media transforms the way we live and do business–it’s chocked full of interesting stats.  To wit:

  • Social media has overtaken pornography as the #1 internet activity
  • 1 in 8 married couples met over the internet
  • Generations Y and Z consider email passe
  • People care more about how their social graph ranks products and services that how Google ranks them

Additional link:

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