Archive for January, 2010
Clearly, Unilever’s Axe knows exactly who they’re trying to reach. Wonder if this will ever run in the States?
In a recent public notice, the FCC announced that it is seeking comments on privacy issues raised by the Center for Democracy and Technology. The notice states:
The Center for Democracy and Technology recently filed a letter with significant questions about
the use of personal information and privacy in an online, broadband world.3 The Commission seeks
public comment on the questions and topics raised by the Center for Democracy and Technology in its letter, available at: http://webapp01.fcc.gov/ecfs/document/view.action?id=7020365402, and attached to this Public Notice.
Further, the Commission seeks further comment on how tobest meet consumer expectations of privacy, including the following points:
- What principles and standards should be considered to help articulate existing consumer expectations of privacy?
- What can federal agencies do to help ensure that consumer expectations of privacy are met as new technologies platforms are developed?
- Are there industry best practices or regulatory models that are useful in helping to ensure that can be adapted across technology platforms to ensure that users are protected while allowing for the proper use of personal information?
Comments should be to the FCC by March 26, 2010.
That’s right: We’re doing a live, encore performance of the Webinar with Terry Mangano, who will give you the judges’ perspective. Join us tomorrow, January 21 at 330pm EST, and get some helpful tips as you finalize your entries for the extended deadline!
It’s FREE and you can register here.
- The Maine Predatory Marketing To Minors legislation, passed last year and then called “unconstitutional” by the Maine Attorney General, in response to a coalition effort in which PMA played a role, is now the subject of a new bill. This new bill would repeal the original and enact a radically reshaped one, restricted its scope to pharmaceutical marketing to minors.
- Several FTC and FTC initiatives/workshops and the like are focusing on marketing to children, food standards and empowering parents to control what content is presented on TV and the internet. It appears there is a joint effort of both agencies to treat minors , even beyond COPPA, as a specially protected class with respect to advertising
- A new proposed federal regulation under the Credit Card Act of 2009 clarifies rules concerning expiration dates and dormancy charges of gift cards.
- New state legislation is aimed at Advance Consent Marketing,including in Kentucky, Maine and New Hampshire. These are, in the judgment of some, part of efforts for greater transparency in dealing with consumers, but also have the effect of making sales, even with legal disclosure, harder to close.
Highlights from BIGresearch’s monthly Consumer Intentions and Attitudes (CIA) survey, which surveys over 8,000 consumers each month. This data is taken between January 5 and January 13, 2010.
That’s right! You still have time to submit your kick-ass campaigns into competition. After all, why let someone else win your REGGIE?
Check out the REGGIE page on the PMA site for lots of useful info:
- PDFs of actual winning entries from last year’s competition
- Video and slides from the Webinar “How To Write A Winning REGGIE Entry”
- Previews of the entry form and art specifications
- Contact info in case any questions arise