Archive for April, 2009

Keynote: Dr. Brian Harris

Dr. Harris, the widely acclaimed “inventor” of Category Management, first introduced the concept in the late 1980’s. Updating the original ECR Category Management Best Practices model published in 1995, he has now introduced a new model, Shopper & Category Management. Reflecting the learnings and changes over the past twenty years, this next evolution of Category Management places a heavy emphasis on using shopper insights to influence shopper behavior, thus transitioning into the “next wave” of retail marketing – Shopper Marketing.

Hear from the industry leader and original source what retailers and suppliers need to do to capture the full benefits from this “next generation” of Category Management.

Keynote: A look at Wharton’s Shopper Marketing Lab

(l to r: David Bell, The Wharton School; Dave Katz, Client One)

Gain an insight into one of the hottest new joint ventures in shopper marketing, the Shopper Marketing Lab. The lab’s primary purpose is to measure the profit impact of shopper marketing in CPG/Retail, and thus equip marketers with a better understanding of the many layers of marketing influence on the shopper path to purchase.

PMA Shopper Marketing Research—Year 2

PMA VP of Research and ConAgra Foods Director of Marketing Analytics Rick Abens will show you the keys to better collaboration between manufacturers and retailers. This session will take you thru the results of the PMA’s 2009 Shopper Marketing Study. Gain insights into critical areas that, if improved, can make for a significantly improved relationship between you and your partners.

A full agenda, as well as registration information, is available here.