Archive for November, 2008

PMA’s 2009 Call for Papers

Posted by Rob Fields in Uncategorized on November 26th, 2008

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I'm pleased to kickoff our Call for Papers that's being done in conjunction with our Annual Integrated Marketing Conference, March 10-11, 2009.

Honestly, I took a lot of inspiration from The Age of Conversation projects.  So, it's really more of a call for articles: Our goal is to provide a platform where pros and can talk to pros on the current and future state of integrated marketing.  Think about what your peers need to hear, and how you can give it to them in 400 – 1,000 words.  The articles will be distributed to the 400 or so attendees at our conference and will be available on the PMA site.  Not sure yet whether these will be packaged up as a book, but the possibility is there.  We'll make a decision when we see what kind of submissions we get.

So, do you have a valuable perspective to offer?  We'd love to hear it.

A quick conference aside: It's coming along nicely.  We already have speaking commitments from CMOs from Kimberly-Clark and Harley-Davidson; the SVP of Integrated Marketing from Kraft; the VP of Marketing from Nokia; as well as C-level executives from Digitas, Naked, Mindshare, The Vidal Partnership, Enfatico and Catapult, to name only a few.

Ready to get started on your article? Click here to see a more detailed overview, submission guidelines, other suggested topic areas and information on deadlines.

Additional Links:

Ping me at rfields [at] pmalink [dot] org with any questions.

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Kabak’s Law Poetry Moment

Posted by Rob Fields in Marketing Law on November 26th, 2008

As has been the tradition for the past couple of years, our Chief Legal Officer Ed Kabak, a deft wordsmith in his own right, opened Day 2 of the PMA Marketing Law Conference with a poem that summed up the past year in marketing law.  Here it is for your reading pleasure:

The Year In Review
(c) 2008 by E. M. Kabak

It was the year of Obama
The stock market crash
The year that many lost a lot of their cash
The year of appeals in text message suits
If  the court waits much longer
The technology will be moot
“Twas the year the industry was sent a big chill
An overdrafted Cal sweepstakes bill
Which threatened  what some thought was cardinal sin
For the names of sweeps customers , you’d have to optin
But with the assistance of the PMA
That doleful provision at last went away
A PMA product placement, perchance do I see?
In the middle of this poem sayeth FCC
That’s right- some comments on proposed rule-making
Would give embedded advertising a rather stiff shaking
But the 1st amendment- wardrobe malfunction
Trumped the indecency connection and junction
The FCC change lacked “reasoned analysis”
A breast may have moved
but its thought was in paralysis
and yet we wait, baited breath, hearts beating
for nine tired robes to rule on expletives fleeting
Social network operators found a new friend
AG Cuomo who said some things must end
More safeguards needed against predators sexual
Pictures- content- pornography textual
The Government protects kids when they’re online
How we wish our 401ks were as fine
There were changes in gift cards and dormancy charges
Expiry dates, cash balances and largess

Read the rest of this entry »

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Making “hyperchange” concrete

Posted by Rob Fields in Uncategorized on November 17th, 2008

 

I came across this video on the Edelman Digital blog, and it really helps make real this vague notion of "change" that we’re all living and working through.  It’s well worth your five-minutes to watch.

Here’s one memorable line: "If you’re 1 in a million in China, that means there are 1,300 people just like you."

So, if this is where things are going, what does it mean for you and your business?  I’d love to hear some feedback.

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This week: 30th Annual PMA Marketing Law Conference

Posted by Rob Fields in Marketing Law on November 17th, 2008

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I’m actually looking forward to hitting Chicago this week for our Marketing Law Conference.  I’m not engaging in hyperbole when I say that this is the biggest and best in class, thanks to the work of our Chief Legal Officer Ed Kabak and the Legal & Government Affairs Center of Excellence.  Once again, we’re expecting over 500 attendees who will be treated to keynotes from some heavyweights in the world of marketing and regulatory law, such as:

  • William E. Kovacic, Esq., Chairman, Federal Trade Commission
  • Deborah Taylor Tate, Commissioner, Federal Communications Commission
  • Mark Kroese, General Manager, Microsoft Advertising Business Group

Additionally, over the course of the two days, we’re also teeing up:

  • 90+ Speakers
  • 40 Sessions, including new ones on Green Marketing; Crisis Management; Regulatory Issues; and Mobile Marketing, to name a few
  • 16 Roundtables
  • The Industry’s Best Networking
  • Invaluable Takeaways Including:
    • 1,000+ page conference workbook and desk reference for your library
    • The revised 2009 PMA Promotion Marketing Law & Forms Guide / CD Rom
    • The best hands on legal and practical marketing guidance

There’s still time to register, so maybe we’ll see you in Chicago!

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