Archive for August, 2008

Marketers who blog: P&G’s Dave Knox

Posted by Rob Fields in Blogging & Podcasting, Digital Marketing, Shopper Marketing/Retail on August 28th, 2008

It’s always great to hear find blogs by client side marketers.  One such is Dave Knox’s Hard Knox Life.  Dave is currently a Digital Brand Strategist at P&G.  Prior to that, he was a Brand Manager on P&G’s Walmart Team, which means he was in Shopper Marketing.  This is cool because we believe that Shopper Marketing will only increase in importance, particularly for companies that build their brands at retail.

You can follow Dave’s posts on Shopper Marketing here or check out his blog regularly by clicking here.

Oh, and did I mention that P&G is a member of the PMA?

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Spotlight on the Digital Marketing Workshop–Sept. 9

Posted by Rob Fields in Digital Marketing on August 27th, 2008

We’re gearing up for our first Digital Marketing Workshop on September 9 here in NYC.  This day-long session has been designed to provide actionable information to the classically-trained marketer whose organization is grappling with how to best leverage digital marketing as part of an overall integrated marketing plan.  We think it’s going to be a winner!

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This hands-on session is limited to 30 people and will be led by marketing pro Michelle Greenwald.  She brings to the table 19 years of marketing experience working for large, multinational companies, including Pepsi-Cola, Nestle, Disney, General Foods, and J. Walter Thompson.  Advertising Age even honored her as one of the “Hundred Best and Brightest Women in Advertising and Marketing in the U.S.”.

Since 2000 she’s taught a variety of marketing courses at Columbia University’s Graduate School of Business, the NYU Stern Graduate School of Business, Wharton; IESE in Barcelona, Spain; and HEC Paris.  In addition to this seminar for the PMA, Michelle also gives seminars for the American Marketing Association (AMA), and the Association of National Advertisers (ANA). 

Take 5 minutes and listen as Michelle talks about the challenges facing marketers today when it comes to leveraging digital. 


MP3 File

Additional links:

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NBC, Yahoo Both Claim Most Olympics Web Traffic

Posted by Rob Fields in Digital Marketing on August 22nd, 2008

Who had the truly Olympic-sized Web traffic?  That depends on who you ask.

According to Digital Media Wire and Paidcontent.org, it was either NBC or Yahoo.  NBC’s claim:

NBC reports that NBCOlympics.com drew nearly 42 million unique users in the first 12 days of the games, who initiated more than 56 million video streams and looked at over 1 billion Web pages.

While Yahoo! claims the following based on comScore numbers:

Yahoo cited comScore data that showed it beat NBC’s site by 1.3 million unique users during the week ending Aug. 10, and attracted 19.4 million unique users for the week ending Aug. 17, compared to NBC’s 14.2 million.

Read the full article at Digital Media Wire

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