Centers of Excellence: branded content

We have an information-filled month for you.  Sign up for these upcoming Webinars and learn while you lunch!

February 10

Branded Content on the Digital Frontier.  Davis & Gilbert LLP’s Jim Johnston, Esq. explores the challenges and opportunities on the horizon for agencies and marketers who are creating and distributing branded content.  Sign up here.

February 15

NEW TOOLS OF THE TRADE: Social Media Compliance — Challenges and Opportunities. Tom Chernaik, CEO of CMP.LY, will show you how to ensure that your brand is being responsible, open and transparent in its digital marketing.  Check out the new tools and requirements available to document and report on compliance and measure social media influencer campaign-specific Return On Investment (ROI).  Sign up here.

February 17

PMA Member Webinar: Get The Most Out of Your PMA Membership.  Join PMA’s VP of Membership Dave Wallace as he  shows you the best ways to put PMA to work for you.  This is a FREE Webinar and is open to all! Sign up here.

February 22

Accelerate ROI with Experientially-Activated Sponsorships & Social Media.  IMI Consulting’s Dan Hunter and Tim Bishop will share some market-proven principles and case studies to drive the effectiveness, efficiency and ROI of three activation tactics: Sponsorship, experiential marketing, and social media.  Sign up here

February 24

NEW TOOLS OF THE TRADE: Bridging the In-Home/In-Store Engagement Gap.  Join Pelago’s John Kim (makers of geo-location tool Whrrl) and USA Weekend’s Laura Hendricks show you how to integrated location-based tools into your shopper marketing plans to build loyalty and increase sales activation.  Sign up here.