Centers of Excellence: REGGIES
Mars Petcare US and Catapult take 2010 Super REGGIE
Posted by Rob Fields in REGGIES on March 29th, 2010
Congrats to Mars Petcare and PMA member agency Catapult Action-Biased Marketing for taking the Super REGGIE Award for the Pedigree Super Bowl: Crazy Pet Owners program, which won Gold in both the Cause Marketing and Digital Marketing (budget under $1MM) categories. Here’s the overview of the program:
The PEDIGREE® Super Bowl: Crazy Pet Owners campaign was designed to bring renewed attention to PEDIGREE® and its Adoption Drive to find homes for the over 4 million dogs who enter shelters every year. Leveraging a funny, irreverent Super Bowl advertisement featuring exotic and unmanageable “crazy” pets, PEDIGREE wanted to engage this vast audience in an online interactive experience that drove awareness of the brand, cemented its positioning as a caring organization, and helped participants contribute to the feeding of dogs without a home.
You can check out the results that rang the register for Mars Petcare here.
You can also see the winning case studies in the PMA REGGIE Gallery here.
Congrats to all of the winners!
2010 REGGIE Finalists Announced
Posted by Rob Fields in PMA Events, REGGIES on February 19th, 2010
Congrats to all who made the finals in each of our eighteen (18) categories! Check out the full list here.
Tickets to the REGGIE Gala are included with registration to the Conference REGISTER HERE or by Table or individually. REGISTER HERE FOR REGGIE ONLY TICKETS.
NEWS! 2010 REGGIE deadline extended to January 26!
Posted by Rob Fields in PMA Events, REGGIES on January 14th, 2010
That’s right! You still have time to submit your kick-ass campaigns into competition. After all, why let someone else win your REGGIE?
Check out the REGGIE page on the PMA site for lots of useful info:
- PDFs of actual winning entries from last year’s competition
- Video and slides from the Webinar “How To Write A Winning REGGIE Entry”
- Previews of the entry form and art specifications
- FAQs
- Contact info in case any questions arise
Get on the road to the REGGIES!
Posted by Rob Fields in PMA Events, REGGIES on December 14th, 2009
Yes, it’s awards season again. The 27th running of the REGGIES will be on March 24, 2010. Good news is that you’ve still got a few weeks to get your campaigns considered. Was your campaign wildly creative, exceptionally integrated and–most importantly–did it make the cash register ring? If so, you need to enter it and see how it stacks up against the best of the best.
There are two deadlines: An early deadline is January 13, 2010 at 2pm EST and a late deadline of January 20 at 2pm EST (additional entry fees apply).
More info on the REGGIES is available here.
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