Centers of Excellence: video games
According to the Apple Insider web site as of this June there were 225,000 apps available in the Apple Apps Store and there have been over 5 BILLION apps downloads since they were first introduced – making app developers over $1 billion dollars!
Can the world really need that many apps? There are apps for smoking a virtual cigar, or lighting it with a virtual lighter, wielding a light saber and of course making just about any sound you can think of, animal, musical or physical. There’s even an app for finding obscure apps.
Marketers of all types have created apps in support of their products; retail stores for e-commerce or just browsing, recipes sites, entertainment trailers, teasers and back stories and the variety of location-based programs for award loyal customers that have recently appeared.
The latest in favorite promotional Apps is Xtreme Xrunch Kart for baby carrots by Crispin Porter + Bogusky. It is a typical loud and fast video game but the hero is given additional power by crunching baby carrots near the mic on your iPhone. See the ad here or download the app itself here
The PMA was recently approached to create an app version of their membership directory. Members could use the app to look up other member’s contact information, anytime, anywhere. Possibly you can also sign up for our conferences, workshops and webinars from the road. And access the research database or whitepapers.
Is this something our members want? Is it something you’d use, or just download and quickly forget on page 7 of your apps? What are the apps you use regularly? And what are the real app needs still waiting to be filled? Get them built and you might just be the next app millionaire.