Centers of Excellence: advertising law
In 2000, the FTC published “Dot Com Disclosures: Information About Online Advertising” with guidance on how federal advertising law affects sales and marketing on the Internet. In response to more than a decade of changes to the online world, the FTC is now requesting public comment as to how the document should be updated to reflect those changes. With the emergence and increased popularity of mobile marketing, “apps,” the use of “pop-up blockers,” and social networking, the FTC is interested in the modern legal and technical issues that consumer advocates and marketers believe should be addressed. Suggested areas to discuss include: concerns that have been raised by the new technologies, content in the original document that is outdated or no longer necessary, and any relevant research that should be considered by the FTC in its revision process.
PMA plans to submit comments to the FTC before the deadline of July 11, 2011.
This topic will also be covered in detail at the 2011 PMA Marketing Law Conference in Chicago. For more information on the conference, click here.
The Federal Trade Commission, on Wednesday, October 6 , 2010 proposed long-anticipated revisions to its “Green Guides” for making environmental claims. The changes to the Guides dramatically change what advertisers are likely to say, especially in the areas of making unqualified environmental claims and in respect of certifications and seals of approval. The Guides deal with claims addressed by the current Guides, as well as claims not addressed therein, such as in respect of “”renewable” materials or energy.
The revised guidelines are of major importance to anyone making environmental claims and worthy of serious in depth review by all counsel and marketers dealing with these issues.
WEBINAR: The PMA will be hosting a webinar about the new guildelines featuring Chris Cole, an advertising law partner with Manatt Phelps & Phillips in Washington, DC on Tuesday, October 12th at 2pm EST. Click Here to register.
And in November the PMA Law Conference will cover the matter in even greater detail in the Friday November 19th session Green Advertising/ The New Rules with a panel headed by Brian Heidelberger, Advertising Law Partner at Winston & Strawn, and including David Mallen, Assoc Director, NAD, BBB, Julia Oas Corporate Counsel from SC Johnson and Wendy Reed, Partner at Heenan Blaikie. Visit www.pmalink.org/law2010 for full details about the conference.
Comments to the FTC are due by December 10,2010.